A new kind of adventure, on your terms.

Founded in San Antonio, Texas in 2021, Hawkes is driven by a passion for the lifestyle that overlanding offers today’s free adventurer. Formed by a team with more than a century of collective experience in the premium automotive and recreational vehicle industries, Hawkes is the world’s first luxury overlanding lifestyle brand, elevating the travel experience for a community long left underserved. 

Innovation, personalization, and culture are core to the Hawkes brand. In addition to scouring the globe to offer clients the most advanced accessories and customization options, Hawkes collaborates with top artists and designers to create limited-edition vehicle colorways and wraps not available anywhere else.

Overlanding is about much more than venturing off the beaten path or camping under the stars. It’s about the freedom to discover new places and experiences, accompanied by a rig that’s as unique as the adventures ahead. That’s where Hawkes comes in.


Brian Booker

A self-made entrepreneur with over 30 years in the RV and outdoor travel industries, Booker was previously the founder and President of ExploreUSA RV Supercenter, leading the business from the ground up to a top American RV retailer with more than $1 billion in sales and more than 150,000 RVs sold.

Josh Gilbert

A second-generation Land Rover retailer, Gilbert has a decade of experience in the luxury automotive industry. His constant focus is providing customers with the greatest customer service and after-sales experience. His talent in premium automotive retail is matched by his passion for overlanding and an active outdoors lifestyle.

Bradley Flume

With a decade of wholesale experience in the automotive industry, Flume led Flume Holdings as it grew to 1,200 vehicles sold online per year. A board member of the Hill Country Rover Rally, the largest Land Rover event in North America, Flume has been an avid overlander for 10 years.